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Should you “like” your plastic surgeon on Facebook or “follow” his tweets on Twitter? Cosmetic surgeons are increasingly embracing technology by using social media to connect with their patients and to engage potential new patients. But is this really a good idea? Here are some reasons why it might be.
Social media sites allow plastic surgeons to create a more personal presence so that patients can get a better feel for who they are and what their philosophies are about certain practices or procedures. Now let’s examine some specific social media sites to see how they can help your cosmetic surgeon to communicate with you or to improve his or her practice.
If your plastic surgeon has a Facebook page, it’s likely that he or she has included some personal information, such as educational experience, board certification, and practice experience. Your cosmetic surgeon’s Facebook page may also include testimonials from satisfied patients and before and after procedure photos. A Facebook page is also a good place for your plastic surgeon to post messages about new procedures, changes in office hours, or information about new staff members.
A Twitter account will also allow your plastic surgeon to send brief updates about recent changes in practices or policies. Another good use that a plastic surgeon may have for a Twitter account is to post links to articles describing new innovations in plastic surgery. Your plastic surgeon may also use Twitter to inform patients about unexpected schedule openings, so you may be able to snag that last-minute appointment you’ve been waiting for.
LinkedIn is a good site for any professional. It will allow your plastic surgeon to link to other cosmetic surgeons, which provides your surgeon with access to consultations with other plastic surgery experts. LinkedIn also gives plastic surgeons an opportunity to share information with each other so that they can stay on top of what’s going on in their field.
YouTube is a good way for plastic surgeons to introduce themselves to potential new patients. An introductory video might include a brief description of the surgeon’s credentials and a virtual tour of the office. YouTube can also be a useful tool for showing video animations of procedures so you can see, in advance, what will happen during your plastic surgery procedure.
So go ahead and click the “like” button on Facebook or follow your plastic surgeon on Twitter. You might be glad you did.
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